Off-page SEO refers to techniques you can use to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is more than that.
In general, Off-Page SEO has to do with promotion methods – beyond website content –for the purpose of ranking a website higher in the search results.
Search engines have been trying for decades to find a way to return the best results to the searcher.
To achieve this, they take into account a number of on-page SEO factors (described below), some other quality factors, and off-page SEO factors.
Off-page SEO gives them a very good indication of how the World (other websites and users) perceive the particular website.
A website that is high quality and useful is more likely to have references (backlinks) from other websites. It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
All these signals give the ‘green light’ to search engines to rank a website higher in the results.
A successful off-page SEO strategy will generate the following benefits to website owners:
Increase in rankings – This is the most important advantage of off-page SEO. The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google became so successful in showing the most relevant results to the searcher.
Page rank today is only one out of the 250+ ranking factors that Google is using to rank websites.