Responsive Website Redesign

Responsive Website Redesign

Research Methodology:

Squaiz supports clients to take a survey about the website performance through the following data collection sources:

  • Qualitative sources like user testing and visitor intent representations.
  • Quantitative sources like Google analytics, behavioral click maps, and customer satisfaction polls.

We can also prepare up a simple questionnaire form on the website to know the feel of the customer about our website. They visit us once in probability. We must make them feel good and impressed in the first impression If the website is interactive, it naturally grabs the attention of the customers.

Our work is not over by simply collecting the data, we must consolidate them and rank the customer preferences and if it suits your business, we can go for a redesign and make the customers aware of the new changes through various marketing channels to make them feel changes are made based on the surveys.

Squaiz’s Preparation for a Web Redesign:

Squaiz prepares a redesigned model with the following steps:

  • Identifying the needs: After analyzing the data results and facts of what are the changes to be adopted and addressing the spots for the redesign is given clearly to the client as a scope of the project.
  • Wireframe: This is the most important phase of the project wherein the clients are given a blueprint of the project with the end design of it. With the help of wireframes, structures, functionalities, and milestones can be issued to the client. Even the project estimations can be substantiated with the help of the wireframe. Our job is half done if the wireframe is structured properly.
  • Implementing Technology: The next step is to implement the specified technology declared in the scope of the project. That will bring about a new change to the redesigned model. Development is made possible with advanced coding structures to ensure the functionalities blueprinted in the wireframe are implemented.
  • Testing and Release: Here in this stage, the Testing team ensures and verifies whether the output of the redesigned website is meeting the demands of the scope and wireframe. Once they are satisfied, it is given for client confirmation to make it live.
  • End Result:After the client’s confirmation, the project or the website is made live. The result of the success is measured through the visitor’s engagement with the website and the conversion rate

Frameworks: The main frameworks implemented for web redesigning are UI and UX designs.

UI Design: UI is expanded as User Interface design defined as the interaction between the user and the product to perform any task presented through an interface. UI mainly concentrates on the grid, color knowledge, and typography. The ultimate goal of UI design is to bring a satisfying look and feel to the website. It can be achieved by setting up a primary and secondary color base for the website. Creativity and displaying things differently grab more attention from the end-users. It has to be updated as per the trend and technology of the modern era. This can be carved as the central unit or the heart of the website.

Any works on redesigning the website primarily focus on the look and feel of the website. If such things are identified through proper data sources, the goal of redesigning is achieved at ease. Squaiz has a big team of experts who works on UI design modules with updated and modern technologies to reach out to the standards and quality of the websites.

Changes on board through UI Design:

Content: UI Design of Squaiz takes full responsibility of brings about a redesign change in the content of the website. Content comprises text, images, videos, buttons, etc., Based on the scope, we can replace or resize the contents to bring a great look and feel to the website.

Partial or Full Redesign: When a look and feel of the website is not achieved with mere content changes, Squaiz suggests a partial or full redesign of the websites with the support of wireframes designed. This will bring a massive change in matters to conversion rates and the impact of the websites.

Menu: Menus are the address of your website which displays every functionality of the website. So, it must be kept visible, easy to access, and understandable. About us, contact us, testimonials with their subcategories listed are examples of menus of the website.

Logo: First and foremost thing that comes to mind to bring about a redesign is the logo of the website. It is the one that registers the company name of the website name in the minds of the visitors. Marketing through customers can be possible only when the logo of the website is redesigned properly.

Website Tour: This is very important to be noted while redesigning the website because the website should portray to the visitor what it contains on just seeing the homepage of the website. Only if the homepage is attractive, the visitor will be interested to go through the website in full. In such considerations, we must plan whether we are redesigning the website for a single page or a multi-page website.

UX Design: UX Design is expanded as User experience design and is defined as a problem-solving design strategy through analytical, technical, and logical interactions. This has grabbed as an important modern technique as it implements a redesign directly satisfying the customer needs. It brings a win-win situation for both the client and the customer. This will help a website owner to reach his goal of higher conversion rates and customer retention too. It experiences the customer a feel of integrity with the website. Whatever a customer wants in a website is achieved through UX design techniques. It focuses much on the real-time experiences of any images, menus placed on the website. It is a completely animated experience that feels the customer's actions take place to live in reality. This also increases visitors engagement with the website, SEO traffics, lead generations, etc.,

Scope of UX Design Techniques:

Squaiz understands the importance of UX designs and formulated the scope of it as follows:

Psychology: The scope of UX designs is mainly formulated based on the psychological study of customer minds and behaviors. It is implemented based on an intensified result of data sources with high impacts. Such redesigns can be successful as it replicates the taste and preferences of the end-users. This also leads to customer retention and repetitive visits to our websites.

Usability: Once the changes of the scope are implemented in the redesign module, this results in the longer existence of websites without a change. Customers are accustomed to the look and feel of the websites. They don’t easily expect a redesign or a change in the website as it is a result of the survey undergone by them. It also stays in the minds of the customers for a long time as it’s a psychological approach. This also results in higher customer conversion rates and earns the website owner a high profit with cheaper overheads.