On-page SEO Chennai

On-page SEO Chennai

On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create your content!

Creating your content

Applying your keyword research

In the last chapter, we learned methods for discovering how your target audience is searching for your content. Now, it’s time to put that research into practice. Here is a simple outline to follow for applying your keyword research:

  • Survey your keywords and group those with similar topics and intent. Those groups will be your pages, rather than creating individual pages for every keyword variation.
  • If you haven’t done so already, evaluate the SERP for each keyword or group of keywords to determine what type and format your content should be. Some characteristics of ranking pages to take note of:
    • Are they image- or video-heavy?
    • Is the content long-form or short and concise?
    • Is the content formatted in lists, bullets, or paragraphs?
  • Ask yourself, “What unique value could I offer to make my page better than the pages that are currently ranking for my keyword?”

Low-value tactics to avoid

Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone. Ranking is a means to an end, the end being to help searchers. If we put the cart before the horse, we risk falling into the trap of low-value content tactics.

Some of these tactics were introduced in our chapter on how search engines operate, but by way of review, let’s take a deeper dive into some low-value tactics you should avoid when crafting search engine optimized content.